Class Notes

1)  Raster-based image-making images based on math.  Solid.

2)  Illustrator is vector-based.

3)  Logo-suggested image, stylized.

4)  Logotype-font, word.

5)  Stylization-how an object can be changed and it is much simpler.

6)  Denotation-actual image.

7)  Connotation-not actual image, suggestion.

8)  Tag Line-short and simple saying.  Tag lines make the demographic associate the saying with         the product.  It is like a numonic device.

9)  Brandscape-layout for how a brand will be promoted.